Every concept, ranked. Blended = revenue-weighted across Meta + TikTok.
Blended ROAS by buying angle, ranked.
Blended ROAS by creative format, ranked.
Where the spend goes, and what it returns.
Blended ROAS per concept across the funnel. Blank = no spend in that stage.
How to read this: Blended ROAS is revenue-weighted (sum of ROAS × spend / total spend); blended Hook Rate and CTR are spend-weighted. Figures are computed from the Tracker by Stage tab of the BT4 Creative Engine sheet and mirror the Analysis tabs. Press Reload (top of this panel) to pull the latest numbers.